2015 Sales & Marketing Survey: Security Industry Sharpens Its Methods – Security Sales & Integration

Just as today’s successful security dealers and integrators must embrace changing products, services and business models, so too must they adapt to equally substantial shifts in sales & marketing techniques. However, upon closer inspection, while the mechanisms and platforms are unequivocally evolving, in both instances of that parallel the core dynamics remain incontrovertible. That is, leveraging technology to solve customers’ needs and effectively communicate with them. Thus, with respect to the latter case, SSI’s bi-annual Sales & Marketing Survey shows security marketers continue to rely on tried-and-true tools like cultivating customer referrals, distributing sales literature and conducting product demos while concurrently adopting fresh message delivery methods like tablets/smartphones, social media and E-mail. (read more)

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